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How this vegetable became the latest symbol of America’s affordability squeeze
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How this vegetable became the latest symbol of America’s affordability squeeze

Fast Company·Associated Press·3 days ago
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Tomatoes , ubiquitous in everything from fast-food burgers to haute cuisine, are taking on a new role beyond the plate: A nagging reminder of rising costs . Prices for those red orbs have soared more than any other food product over the past year to cement a spot as one of the consumer headaches du jour. “The tomato has become a symbol of something much deeper,” says Isaac Bernal Carbajo, a New York City chef who lamented life’s “simplest pleasures” falling victim to price increases. “Something as basic as buying fresh vegetables is starting to become a serious financial decision for many families.” Tomato prices are up about 40% over a year ago, according to the latest Consumer Price Index , dwarfing increases for other groceries, including coffee (up 18.5%), beef roasts (up 17.8%) and frozen fish and seafood (up 12%), among other products that have become symbols of America’s affordability squeeze .…

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