Get How To Get What You Want How to Get What You Want   is a science-backed guide to persuasion that teaches you how to navigate any professional, political, or personal situation by working with how human minds actually change. Core Principles Adopt the Them-First Mindset Most people approach persuasion by doubling down on their own position — marshaling more facts, repeating arguments louder, and making a stronger case for themselves. It has the opposite effect. Effective persuaders shift their orientation from “proving my point” to “finding a bridge.” The goal isn’t to win an argument but to create shared action — something people choose to do together. Emotion Before Logic Human beings feel first and reason second. The brain’s emotional systems process incoming information before the rational, analytical systems do — which means that leading with white papers, spreadsheets, and logical arguments actually runs counter to how the mind processes information.…