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Going for Growth: How one entrepreneur saved his failing business

Business Insider·Kathleen Elkins·20 days ago
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One entrepreneur nearly ran out of cash building a fancy popcorn maker. Then, Oprah saved his business. Tal Moore is the co-founder of Popsmith. Jason LeCras for BI Popsmith cofounder Tal Moore nearly ran out of cash in early 2024 and sold his personal stock to keep the company afloat. He and his cofounder turned things around through cold outreach. After landing on Oprah's "Favorite Things" list, Popsmith sold out repeatedly and is now expanding beyond its flagship popper. In early 2024, Tal Moore's company was close to running out of money. "We had less than two weeks of cash left in the bank," the Popsmith cofounder told Business Insider. Moore and his business partner, who launched their stainless-steel stovetop popcorn maker in 2023, couldn't move enough product to cover the company's expenses. "I ended up selling $600,000 worth of my personal stock to keep us afloat," Moore said.…

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