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2 Letters from Steve
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2 Letters from Steve

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During the 12+ years I worked at Apple I never met with Steve Jobs for work purposes. Of course like all Apple employees I saw Steve in Caffé Macs or walking with Jony Ive around the courtyard inside the Infinite Loop campus. And of course there were Comm meetings that he would run. But I didn’t have any direct contact. Until… In March 2010, just a couple of weeks before the iPad was due to be released publicly, I had a reason to contact Steve. A friend of mine was dying of liver disease and I was going to San Francisco to hopefully see and communicate with her while it was still possible. She was a friend from my Adobe days and was very much into technology. I thought it would be a treat for her to see an iPad. And I had one. But until the product was officially released I could not show it to anyone without permission from Apple management. There was no way I was going to take the iPad with me unless Steve personally approved it. I knew that asking anyone in my direct management chain was a non-starter.…

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