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Scaling a Content Site to 5 Languages with Next.js + next-intl (Zero Manual Translation)

DEV Community·mathew lam·21 days ago
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Why Multi-Language? I run a niche content site about NBA jerseys. Basketball is global — fans in China, Japan, Korea, and Latin America search for the same jerseys in their own languages. By adding 4 additional locales, I 5x'd my addressable search traffic overnight. But manually translating 60+ articles into 4 languages? Not happening. The Stack Next.js 16 App Router next-intl v4 for routing and message handling MDX for content Claude API for translation Custom pipeline for batch processing Architecture: Locale-First File Structure content/ ├── en/ │ └── jerseys/ │ └── michael-jordan/ │ └── bulls-pinstripe.mdx ├── zh/ ├── ja/ ├── ko/ └── es/ Enter fullscreen mode Exit fullscreen mode Each locale gets its own content directory. The English version is the source of truth.…

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