A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz, experts say. …Read More
The sudden exit of Campbell Soup’s CEO is giving the company the opportunity to review and reset its strategies, especially concerning millennials, experts say.…Read More
Philadelphia has taken the lead among big cities in levying a soda tax to raise revenue and promote healthier diets for residents. But the impact on beverage consumption and consumer health is uncertain.…Read More
Coca-Cola is receiving criticism for funding research that backed exercise over cutting calories. As a result, experts are calling for more transparency in sponsored studies.…Read More
As McDonald’s promises chicken free of human antibiotics, it wins on both food safety and marketing strategy. Experts discuss the gains -- and challenges -- for the company.…Read More
