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What Defines Millennials – and How Marketers Can Reach Them
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What Defines Millennials – and How Marketers Can Reach Them

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Digital culture, fragmentation, distrust of big business and a heavy dose of skepticism are key facets of the millennial generation – and they have led to profound changes in mass marketing, advertising and messaging.…Read More

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