Creative agency Ogilvy has created a special edition packaging for KitKat that doubles as a kind of tiny smartphone jail once the biscuit is removed, allowing users to "have a break" from their hyperconnected lives. Read more
Nestle wants people to take a break with a KitKat and put their phones away. And not just put them away, but keep them from connecting entirely. KitKat "Break Mode" looks like a giant KitKat wrapper, but is actually a Faraday cage.…
During the week of March 23, a truck carrying Nestlé’s new Formula One-themed KitKat bars was making its way from picturesque central Italy to its intended destination of Poland.