#Heath

A new book shows the value of memorable defining moments on customer and employee experiences.

We get lots of experiences in life, but very few are memorable. Is there a way for companies to burnish a positive memory with customers?…Read More

In Decisive: How to Make Better Choices in Life and Work, bestselling authors Chip Heath and Dan Heath argue that humans don't have a particularly strong track record of making good choices -- whether it is about our careers, business matters or our…

AI-assisted writing is creeping into newsrooms under the guise of efficiency. But the tradeoff may be more profound than publishers are willing to admit.