Centuries ago, the French town of Grasse reeked of pungent odors from leather tanning. But now it's famous for quite the opposite scent from the acres of jasmine that it grows for top perfume houses.
Flower fields once blanketed Grasse, France, where blossoms used in Chanel No. 5 are grown. Now luxury brands are reinvesting in the town long known as the perfume capital of the world.
Centuries ago, the French town of Grasse reeked of pungent odors from leather tanning. But now it's famous for quite the opposite scent from the acres of jasmine that it grows for top perfume houses.
From Travel + Leisure | Travel Reviews, News, Guides and Tips: This French Village Is the ‘Perfume Capital of the World’—With Cobblestone Streets, Miles of Flowers, and Tons of Charm