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Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds

Knowledge at Wharton·@HashtagPLUS·about 1 month ago

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Evite CEO Victor Cho and Wharton marketing professor Raghuram Iyengar discuss how firms can optimize their use of data without getting lost in the weeds – or losing sight of the customer.…Read More

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Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds