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The Failure of Customization: Or Why People Don’t Buy Jeans Online
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The Failure of Customization: Or Why People Don’t Buy Jeans Online

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Ever since the Internet emerged as a sales channel in the 1990s, it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers.…

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