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PacSun 'Co-Creating' Brand to Reach Gen Z
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🌐 bloomberg.comSource
PacSun CEO Brieane Olson said that the retailer has built a resurgence by 'co-creating' and listening to a live feedback loop of what Gen Z consumers want to see from the retailer instead of treating young people like a static audience. She said brands have to shift the notion of
5 days ago